GDPR Privacy Statement
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- With your express consent.
- Where we need to perform a contract we are about to enter into or have entered into with you or in order to take steps at your request prior to entering into a contract.
- Where processing is necessary for compliance with a legal obligation which we are subject to
- Where processing is necessary in order to protect the vital interests of you or another person.
- Where it is necessary to perform a task carried out in the public interest or in the exercise of official authority vested in the controller.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
The main reasons for the Council collecting personal information about you or your family will be for the purposes that processing is necessary for the compliance with a legal obligation which we are subject to or because it is necessary to perform a task carried out in the public interest or in the exercise of official authority vested in us as the controller. Other reasons may apply from time to time, indeed, it is possible that one or more reasons may apply when we are processing your information.
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by Contacting us.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
The Council provides a number of services to the community we serve. For example, the Council has functions in relation to planning and building, licensing, council tax and benefits, housing, waste collection and recycling, transport, parking, streets, environment, elections, community and leisure to name a few. In light of this, when it is necessary to contact the council for specific services or functions, the purposes will vary and the Council will set out in a separate notice available from our website to help explain the reasons why your personal information is being collected and your rights in relation to it to supplement the general information in this notice.
MARKETING AND FUTURE CONTACT
We strive to provide you with improved services and we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This helps us how we decide which services may be relevant for you or assist you in the future.
You may receive communications from us if you have requested information from us or contacted us for services. Where we have collected information from you entirely on the basis of your explicit consent, we will ensure that you have the option to withdraw your consent at any time and notify you of this right each time we make communication with you.
We will get your express opt-in consent before we share your personal data with any third parties.
You can ask us or third parties to stop sending you marketing messages at any time by Contacting us at any time.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason by law.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.