Coffee and cake on the go at Danebury Hill Fort supported by a council grant
A new mobile coffee and pastry business is proving popular at Danebury Hill Fort, supported by a £750 Business Incentive Grant from Test Valley Borough Council.
Amerley’s, run by Amerley Saville, operates from a converted horse box and serves freshly brewed coffee alongside cakes from Elizabeth Bakes in King Somborne. Amerley is on site five days a week for around six hours a day, offering a warm welcome to visitors at one of the counties most iconic landmarks.
She previously worked at Starbucks and purchased a converted horse box to launch her new business. She now has a formal agreement to trade at Danebury, which includes a daily pitch fee and a small share of her revenue.
The business regularly promotes opening hours and locations on social media and is attracting bookings for village fetes and school events over the summer. In addition to her regular pitch at Danebury, she also trades at the Weyhill Fairground on Tuesday when Tea Leaves Bookshop is open.
Amerley said: “The support from Test Valley Borough Council has made a real difference. I’m really pleased with how things are going and excited to see the business grow. It’s been great to meet so many people at Danebury and I look forward to expanding to new locations in the future.”
Councillor Ian Jeffrey, who represents the Mid-Test ward, said: “I’m very happy to support the award of the Business Incentive Grant to Amerley’s. I’ve seen her in action at Danebury, it’s one of my dog’s favourite places and I look forward to stopping by again soon to try the coffee. It’s fantastic to see small businesses like this bringing something new to our local landmarks.”
Test Valley Borough Council is committed to supporting local businesses through various initiatives and grants. The Business Incentive Grant is designed to help new businesses located in Test Valley achieve their goals and contribute to the local economy. You must apply for the grant within eight weeks of starting to trade, and the Council will award the money once you have been up and running for a minimum of six months.
To find out more about the Business Incentive Grant and other business support schemes, visit: www.testvalley.gov.uk/businessgrants